Understanding the UX Audit Report

This guide explains how to read and interpret a CheckView UX/CRO Audit Report. For creating audits, see UX/CRO Audit Reports.

Report Structure

Each report contains three main sections:

  1. Site Overview – A high-level summary of your site’s UX posture
  2. Executive Summary – The biggest conversion opportunities in 1-2 sentences
  3. Detailed Findings – Individual finding cards with specific issues and recommendations

Site Overview Card

The Site Overview card at the top of the report includes:

  • Site Type – Auto-detected category (e.g., E-commerce, Lead Generation, Service Business)
  • UX Maturity Badge – One of three levels:
    • Functional – The site works but has significant UX gaps
    • Competitive – Solid UX with room for optimization
    • Optimized – Strong UX following current best practices
  • Overall Impression – A brief summary of the site’s UX and conversion potential
  • Primary Conversion Killer – The single biggest thematic weakness identified across all pages
  • Finding Summary – Count of findings by severity (Critical, Major, Minor, Suggestion)

Severity Levels

Each finding is assigned a severity level:

  • Critical (red) – Blocks or severely impedes conversion. Examples: unreadable text, broken form, invisible CTA.
  • Major (orange) – Significant friction or confusion but doesn’t fully block the flow. Examples: poor contrast, confusing labels.
  • Minor (blue) – Cosmetic issue with limited conversion impact.
  • Suggestion (purple) – Optimization opportunity or A/B test idea.

Finding Cards

Each finding is presented as a card with:

  • Screenshot – A thumbnail of the relevant page area. Click to enlarge in a modal view.
  • Category – A color-coded label indicating the type of issue (see categories below)
  • Severity Badge – Critical, Major, Minor, or Suggestion
  • Title – A short, action-oriented directive (e.g., “Increase CTA button contrast”)
  • Business Impact Tags – 1-2 tags indicating the expected business impact
  • The Issue – 2-3 sentences explaining what’s wrong and why it hurts conversions
  • Recommendation – 2-3 sentences with specific, implementable fixes (colors, sizes, copy changes, placement)

Finding Categories

Findings are organized into 11 categories:

  • Form Design
  • CTA Design
  • Navigation
  • Trust & Credibility
  • Page Layout
  • Content Hierarchy
  • Value Proposition
  • Mobile UX
  • Accessibility
  • Visual Design
  • Header & Footer

Business Impact Tags

Each finding includes 1-2 tags from this list:

  • Increase Form Completions
  • Reduce Bounce Rate
  • Build Trust
  • Improve Scannability
  • Reduce Friction
  • Increase Engagement
  • Improve Accessibility
  • Strengthen Brand

Downloading the Report

Click the Download PDF button at the top of the report to save it. This opens your browser’s print dialog – choose “Save as PDF” to download. The exported PDF preserves all finding cards, screenshots, and styling.

WooCommerce Test Products

If your audit includes WooCommerce test flows, the AI automatically recognizes CheckView’s test product ($1.00 pricing, placeholder images) and excludes it from UX criticism. You won’t see findings about the test product’s pricing or images.

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